<script>
  (function(apiKey){
    // Call this whenever information about your visitors becomes available
    // Please use Strings, Numbers, or Bools for value types.
    pendo.initialize({
      visitor: {
        id:             'VISITOR-UNIQUE-ID' // Required if user is logged in
        // email:        // Recommended if using Pendo Feedback, or NPS Email
        // full_name:    // Recommended if using Pendo Feedback
        // role:         // Optional
        // You can add any additional visitor level key-values here,
        // as long as it's not one of the above reserved names.
        },
      account: {
        id:             'ACCOUNT-UNIQUE-ID' // Highly recommended
        // name:         // Optional
        // is_paying:    // Recommended if using Pendo Feedback
        // monthly_value:// Recommended if using Pendo Feedback
        // planLevel:    // Optional
        // planPrice:    // Optional
        // creationDate: // Optional
        // You can add any additional account level key-values here,
        // as long as it's not one of the above reserved names.
        }
      });
    })
  ('PENDO_API_KEY');
</script>